Marketing Manager

NOW HIRING: Marketing Manager

Department:  RUSH DEVELOPMENT COMPANY – a division of The Rush Companies

Reports To: Director of Human Resources

FLSA Classification: Exempt/Salaried

Job Summary

The Rush Companies are seeking an experienced Marketing Manager to join our diversified construction and real-estate management companies. We are a Puget Sound developer/builder with over 37 years of industry experience, headquartered in Gig Harbor, Washington. Rush specializes in development, commercial and residential construction as well as real capital investments, and property management.

In the support of the businesses, the Marketing Manager will work with divisions to create the strategic marketing plan and manage the execution of marketing, outreach, communications, and digital products for all The Rush Companies. This position will play a pivotal role in promoting The Company’s brand, and build on current methods that elevate our presence, some of which are business and market segment specific, resulting in integrated marketing campaigns that ensure consistency across all brands.

Marketing Responsibilities 

Working in coordination with business and staff leads to:

• Develop, implement and own the execution of the strategic plan, using predefined measures that evaluate/define results that lead to improved marketing strategies
• Lead company-wide branding campaign efforts
• Develop and submit both a global budget as well as division specific budgets
• Manage, update and maintain opportunity pipeline, verify CRM data to ensure integrity and maintain leads and contact lists
• Seek opportunities for customer/client reviews and publish accordingly, while implementing change in opportunity areas
• Coordinate with staff on research, production and delivery of reports and RFP’s
• Provide graphic design support for a variety of collateral materials
• Conduct market research including competitor analysis, homebuyer/customer studies, and overall sales analytics
• Assist business specific staff to identify notable activities and milestones and to generate marketing content for distribution on various internal and external platforms (project ground breakings, grand openings, topping off, etc.)
• Work collaboratively with team to determine community identities, including signage, monuments, plan naming, and all supporting sales medium
• Lead content publication for projects and communities

Outreach Responsibilities 

• Manage and expand relationships with all media to ensure the most effective messaging and positioning for each division
• Engage industry organizations to identify opportunities for Rush team member(s) participating in presentations, panels, and other events. Develop marketing content to support these efforts
• Develop and implement marketing communication strategies in coordination with leadership and key staff
• Research, write, edit and proof all levels of copy for all external and internal needs
• Identify and participate in philanthropy events
• Proactively manage relationships with external real estate sales team

Qualifications 

Professional & Technical Skills

• Excellent project management, organizational and prioritization skills
• Marketing communications experience in copywriting, graphic design, or PR
• Proficient in Illustrator, InDesign, Photoshop and Graphic Design
• Publishing tools: HubSpot, Sprout Social
• Social: X (formerly Twitter) / Facebook / Instagram / YouTube / Blog / LinkedIn
• Experienced working with databases and CMS platforms

Education & Experience

• Bachelor’s degree in marketing, communications, English, business management and/or related fields
• 10+ years’ experience in marketing
• Construction, real estate or A/E experience strongly preferred
• Strong acumen in public relations
• Experience in business development and market research analysis
• Knowledge of industry-related marketing concepts and terms in order to read, interpret, and apply market information and trends to understand potential impacts on our businesses.

Compensation & Benefits  

• Compensation: $ 110,000 - $130,000
• Benefits: Medical, Dental, Vision, Life Insurance, 401(K) matching, Tuition Reimbursement, Paid Time Off, Bonus Pay.

How to Apply

 You may click below to email your cover letter and resume to jobs@therushcompanies.com

Equal Opportunity & Drug-Free Employer 

Disclaimer: This job description is only a summary of the typical functions of the job, not an exhaustive or comprehensive list of all possible job duties and responsibilities